No wonder people think lesbians drive Foresters - Subaru Forester Owners Forum
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post #1 of 15 (permalink) Old 08-07-2009, 08:04 PM Thread Starter
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No wonder people think lesbians drive Foresters

YouTube - Subaru Forester commercial 2000 Navratilova


Classic Forester commercial

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post #2 of 15 (permalink) Old 08-07-2009, 08:06 PM
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lol


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post #3 of 15 (permalink) Old 08-07-2009, 08:16 PM
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Dont worry looks like Toyotas trying to recruit them

WFC Toyota Girlfriend - Video







Not that there's anything wrong with that ~

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post #4 of 15 (permalink) Old 08-08-2009, 09:37 AM
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Duh...

Quote:
One of the few marketers to do its own research into the gay market, the car company found, lo and behold, that lesbians love Subarus! So it entered the market in May 1997 and remains one of the few major companies to target gay women.

The company's print ads have expanded over the years to feature Subaru models sporting license plates with phrases like "XENA LVR," a play on the popularity among lesbians of the show "Xena, Warrior Princess," and "P-TOWN," a reference to Provincetown, the popular tourist destination for lesbians and gay men. The ads were also featured on billboards around the country.

Long snubbed by advertisers that would have otherwise seized the tennis star at her height of stardom, Martina Navratilova was finally embraced by Subaru of America after the company spent several years courting the lesbian market.

The TV spot includes Martina among other female athletes with the "What Do I Know?" theme. The spot includes Golfers Juli Inkster, Meg Mallon and Olympic skier Diann Roffe-Steinrotter.

Each asks "what do I know" about performance, control, grip, etc. Martina gets the last word in, asking "What do we know? We're just girls."

Navratilova won more tournaments (167) than any other player in history, male or female, and yet most advertisers were fearful of being endorsed by an open lesbian. She did have brief appearances for Apple Computer and The New York Times.

Navratilova’s only regret is that it didn’t happen while she was still playing. “If I had been quiet about it, I would have had ads long before this,” she said. “It is a fact.” In an interview with The New York Times, she said, "All most other advertisers could see was the fact I'm a lesbian. Subaru doesn't care. They see me as everything I am."
^^ quote from Where Successful Advertising Meets LGBT Equality - - GLAAD Advertising Media Program, where you can find pages and pages of Subaru's LGBT ads for print and TV.





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post #5 of 15 (permalink) Old 08-08-2009, 10:50 AM
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Subaru was a ground-breaking company in this respect (marketing to the gay market). I remember reading about their early efforts in trade magazines back in the day when I was a marketing professional. I thought the "We're just girls" was a great commercial. It was cheeky and in-your-face. Maybe I'm biased because I've always admired Martina Navratilova.

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post #6 of 15 (permalink) Old 08-08-2009, 01:43 PM
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Quote:
Originally Posted by [email protected] View Post
I thought the "We're just girls" was a great commercial. It was cheeky and in-your-face.
+1

To this day that one has been my favorite Subaru commercial. It came out around the time when I was starting to look at Subaru as a brand, and it just hit home with me - not because of the lesbian connection, but because it portrayed women as intelligent car owners who choose their vehicles for reasons other than being "cute" or [insert color of choice], and who have an appreciation for the qualities underneath the sheet metal.

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post #7 of 15 (permalink) Old 08-08-2009, 01:52 PM
 
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The toyota commercial has me LOLing...
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post #8 of 15 (permalink) Old 08-08-2009, 02:26 PM
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i am gonna get a pathfinder...

YouTube - Nissan commercial

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post #9 of 15 (permalink) Old 08-09-2009, 10:27 AM Thread Starter
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^^^ One of the funniest thing I've ever seen...

Is that an actual commercial?? Where from??
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post #10 of 15 (permalink) Old 10-08-2012, 06:20 PM
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Quote:
Originally Posted by Muddy View Post
^^^ One of the funniest thing I've ever seen...

Is that an actual commercial?? Where from??
I'm guessing that it may be as I also found it in this collection of sexy automobile ad video.

There is one for the Forester in the mix and it takes a slightly humorous approach.

Sexy Sumo Forester ad

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post #11 of 15 (permalink) Old 10-08-2012, 06:25 PM
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^^Ah yes, the Sumo wrestler ad... and the fallout from that when Subaru Canada actually sold those cars.

https://www.subaruforester.org/vbulle...what-do-89187/

~ Silke ~
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post #12 of 15 (permalink) Old 10-08-2012, 06:35 PM
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lol @corolla one.

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post #13 of 15 (permalink) Old 10-11-2012, 08:06 AM
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Being a lesbian trapped in a man's body, I guess I was destined to buy a Subaru.

Aliens? Us? Is this one of your Earth jokes?
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post #14 of 15 (permalink) Old 10-11-2012, 01:01 PM
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One of my wife's subordinates, who is a lesbian, was asking about our foz. She said she had a Subaru and misses it. Then she made a joke about stereotypes.

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post #15 of 15 (permalink) Old 10-11-2012, 02:08 PM
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this thread is full of win! LMAO
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