Subaru is still a relatively small player in the US market, but they have been making steady gains over the past decade that have been adding up. In 2018 they sold more than 3x what they sold in 2008 - that's a big change in 10 years!
From what I have been reading, the all-new Crosstrek and Forester are selling very well now, and the all-new Legacy and Outback that will be rolled out at the end of this year are also expected to make solid gains on top of that.
Subaru's biggest problem going forward is likely to be production capacity constraints. Their existing plants are at near capacity. They've expanded the Indiana plant a couple of times recently, but they may be reaching EPA emission limits. A second U.S. plant, perhaps next to their new Detroit tech center, could solve a few problems.
If they have the money coming in, they may make these investments in production facilities to "make hay while the sun shines". These days, SUVs (and pickups) are extremely popular, and that plays right to Subaru's strengths. In the long run, consumer tastes may shift again, but right now, it's good to be making solid SUVs.
Probably do a lot better if they opened a few more dealerships as well. Closest to our area here is a 380 mile return trip. If closer I would buy tomorrow!!
I guess you've already done the "Find Dealer" drill from the Subaru Canada website? Looks like they have a good many in Ontario, but all along the southern portion of the province, which I am guessing is where most of the residents are? https://www.subaru.ca/
I can definitely understand that you don't want to be too far from a dealer... not easy to get parts or dealer service, and even independent garages likely wouldn't have a lot of experience with them.
380 mi rt--ouch! Ontario is a large province for sure, but is Buffalo near at all to your location? There's an outstanding Sub dealership in Amherst, 15 mins from Ft. Erie & 25 mins from N. Falls.
Why I laugh when on this board we say "Subaru should do this or that or another thing.." They know what the hell they are doing
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