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Subaru climbing the sales charts

2K views 10 replies 7 participants last post by  habsfan 
#1 ·
Subaru is still a relatively small player in the US market, but they have been making steady gains over the past decade that have been adding up. In 2018 they sold more than 3x what they sold in 2008 - that's a big change in 10 years!

From what I have been reading, the all-new Crosstrek and Forester are selling very well now, and the all-new Legacy and Outback that will be rolled out at the end of this year are also expected to make solid gains on top of that.

Year US Sales (Units)
2018 680,135
2017 647,956
2016 615,132
2015 582.675
2014 513,693
2013 424,683
2012 336,441
2011 266,989
2010 263,820
2009 216,652
2008 187,699
 
#2 ·
Subaru's biggest problem going forward is likely to be production capacity constraints. Their existing plants are at near capacity. They've expanded the Indiana plant a couple of times recently, but they may be reaching EPA emission limits. A second U.S. plant, perhaps next to their new Detroit tech center, could solve a few problems.
 
#4 ·
If they have the money coming in, they may make these investments in production facilities to "make hay while the sun shines". These days, SUVs (and pickups) are extremely popular, and that plays right to Subaru's strengths. In the long run, consumer tastes may shift again, but right now, it's good to be making solid SUVs.
 
#10 ·
I guess you've already done the "Find Dealer" drill from the Subaru Canada website? Looks like they have a good many in Ontario, but all along the southern portion of the province, which I am guessing is where most of the residents are?
https://www.subaru.ca/

I can definitely understand that you don't want to be too far from a dealer... not easy to get parts or dealer service, and even independent garages likely wouldn't have a lot of experience with them.
 
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