Its laughable to the car media circles, but manufacturers actually use them to determine what customers like or not like with their vehicles and make changes as necessary. I can see why Hyundai, and Genesis are on top of the list. I have nothing but good things to say about my past vehicles with them. What is interesting is that Subaru was the first car manufacturer that used JD Power in their commercials and since then every manufacturer has also. What really is surprising is that Subaru is tied with Chrysler and so low on the list, when it was 2nd at the top right after Mercedes in 2017. Such a big drop in 2 years is strange.Aren't JD power awards commonly known to be laughable BS?
Behind the scenes, Subaru races to boost qualityThe April report said that 70 percent of Subaru vehicles are the object of recalls or service campaigns within two years of being purchased. It said the permissible limit should be 10 percent.
Since manufacturers update their vehicles annually, they want some form of evaluation they can use to promote their vehicles in a relatively short time. A glowing evaluation on a 2016 model, as an example, will have, at best, a limited impact on new sales of the same model in 2020. That’s one reason for picking a 90 day time period.Funny how some folks cry foul if it’s a survey that reflects negatively on the car they just bought but praise surveys that are positive. Just human nature.
If you read article carefully, the survey is an Initial Quality Study (IQS) and only reflects the first 90 days of ownership.... not longer term reliability and satisfaction.
Personally, not sure the value of measuring first 90 days but I guess for some prospective new car purchasers,
it can be an indicator of future reliability and might used in their decionmaking process.