You need to a) Be a current Subaru owner and b) call Subaru of America and ask them for a loyalty coupon. However, it's all rather hit-or-miss it seems. The first time I called the rep I spoke to said he was not aware of any loyalty coupon and directed me to the current offers on Subaru's website. So, I waited and called back later in the day and got a different rep. He ended up telling me the same thing. I politely pressed and asked, "So there's nothing you guys can offer towards the purchase of a new Subaru?" Ultimately he was like, "Ok, I'm going to make an exception and allow a $500 coupon". He was very cool about it. He admitted that he saw in the notes I had called earlier and what the previous rep had told me. He also admitted they have a script they read regarding the coupons as they are trying to change the expectations for such coupons. He knows that people discuss these coupons on forums exactly like we are doing right now. I overall got the impression they're trying to prevent the coupon as being an assumed given. Long story short: it all depends on who you get and how nice you are. If one rep tells you no, politely level with them and say you know they're not supposed to offer them outright and ask if there's anything else he can do. Or try calling back and getting a different rep. Like I said, the second guy I got was really straightforward and cool about the whole deal. Good luck!How can I get the coupon?