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2015 Highlander AWD XLE 6AT
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In part:
Chevrolet, Ford, and Subaru jump in brand perception
Toyota is tops, according to new Consumer Reports survey


Last reviewed: January 2010

Despite experiencing one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners. According to Consumer Reports 2010 Car Brand Perception Survey, all three saw at least a 30-point increase in their overall perception scores over last year's scores. The scores reflect how consumers perceive each brand in seven categories: Safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green.

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Toyota maintained its Number one spot. But overall score improvements helped Ford to slip past Honda into second place and allowed Chevrolet to rise to fourth place, from ninth. Subaru's 39-point increase, which was the largest of any brand and almost double its 2009 score, boosted the brand to ninth place, from last year's 18th position.
:icon_biggrin:
Jim / crewzer
 

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2009 Forester X Premium
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125 Posts
Proven crash tests, Model re-designs, Motor Trend awards, and word of mouth really helped get the name out and perceptions rise. Subaru just needs to keep on its toes and strive to refine the product line even more.
 

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"Toyota is tops, according to new Consumer Reports survey"

So, I wonder if their brand "perception" will suffer due to the massive recall. They have to hope that there isn't too many more recalls in the near future or risk being chastised like Ford, GM or Chrysler when they announce "any" recall.
 
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