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Old 07-24-2009, 07:23 PM   #1 (permalink)
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What does the Subaru symbol stand for or mean? Is there some story behind the big star and 5 little stars? Is it just some random insignia?
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Old 07-24-2009, 08:37 PM   #2 (permalink)
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Pleiads (or Seven Sisters) star cluster

Google it
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Old 07-24-2009, 09:02 PM   #3 (permalink)
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Originally Posted by ObsidianBlack09 View Post
What does the Subaru symbol stand for or mean? Is there some story behind the big star and 5 little stars? Is it just some random insignia?
Here you go. SUBARU | Origin of the Name Subaru

Bobby...
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Old 07-24-2009, 09:06 PM   #4 (permalink)
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Great Info...

what is the mission statement???
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Old 07-25-2009, 06:32 AM   #5 (permalink)
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The same as every other mission statement for companies that decide to waste their time making one:

"Provide Products XYZ at a fair price, be an industry leader in value, customer service and loyalty, protect the environment, and provide a safe and healthy workplace. Blah blah blah."
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Old 07-25-2009, 06:42 AM   #6 (permalink)
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I figured Subaru screwed up since this constellation is known as "7 Sisters" :)

Its a very cool emblem
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Old 07-25-2009, 07:23 AM   #7 (permalink)
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Originally Posted by Lovesubaru View Post

what is the mission statement???
This is as close to a "mission statement" as we get in Canada:

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A Singular Passion for Safety, Control and Performance

One company designs and engineers every vehicle they make to keep you safe and in control in virtually any weather or road condition. One company builds every single vehicle from the ground up with the superior traction and control of All-Wheel Drive. One company has over 30 years of expertise developing and refining an advanced symmetrical full-time All-Wheel Drive system. That company is Subaru and we are passionate about every vehicle we build.

Behind every Subaru design, you'll find exceptional engineering delivering an outstanding balance of safety, control and performance. Every Subaru vehicle is built to exacting standards to ensure confidence and the utmost driving satisfaction. It is this passion that has earned us unrivalled customer loyalty and has defined Subaru in Canada and throughout the world.
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Old 07-25-2009, 08:31 AM   #8 (permalink)
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I figured Subaru screwed up since this constellation is known as "7 Sisters" :)
Keep in mind that only 6 of the stars are commonly visible to the naked eye, particularly in urban areas with a lot of light pollution. The other Japanese name for the Pleiades (Mutsuraboshi) translates as "six stars."

The Subaru symbol is also not a direct representation of the star cluster, but an adaptation of it. It represents the five companies that merged (the smaller stars) to form FHI (the larger star).
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